Vision 100


Jenny Ashmore


Chartered Institute of Marketing

Jenny Ashmore was previously energy firm SSE’s first chief marketing officer in July 2013. She has also held senior marketing roles at Yell, Procter & Gamble and Mars. Ashmore admits SSE has not always got its messaging right over industry issues but the company has now introduced a price freeze on standard energy prices until at least 2016 to address the concerns of customers. Ashmore has a reputation for building communities around brands, establishing the Pampers website as the top parenting portal in the early noughties.

Biggest challenge: "I do hate marketing being called the 'colouring-in department'. So I keep challenging myself and my team: what have we as marketing done this week to drive business growth?"