Innovate or die. That is the truth for any company in the highly competitive household goods market. Reckitt Benckiser’s products include Cillit Bang, Harpic and Vanish. “You need a permanent flow of innovation to create excitement,” says Jérome Lemaire. Reckitt Benckiser increased investment in brand marketing by £100m globally in 2013. Lemaire joined Benckiser France 16 years ago and became marketing director UK in 2012. In March 2016 he was appointed general manager of the company’s innovation team for Europe and North America.
Biggest challenge: "In a world where our touchpoints are becoming more and more fragmented, building a strong emotional bond is increasingly complex."