Vision 100


Jonathan Mildenhall



Jonathan Mildenhall has been CMO at Airbnb for almost two years. He describes his job as helping to create “the world’s first community driven super brand”. Before accepting his role at Airbnb, Jonathan Mildenhall oversaw marketing communications strategies, creative idea development and content production at Coca-Cola for almost seven years. He created unusually bold messages for such a large global company, including an ad campaign featuring a same-sex wedding ceremony. He calls himself an “online culture miner” who constantly trawls for new ideas.

Biggest challenge: "The real challenge is how do we manage the massive business demands of today while inventing genuine marketing disruptions of tomorrow?"