Currently director of marketing and fundraising for the BBC’s Children of Need, Jonathan Rigby is the perfect man to give the annual charity drive global exposure. Previously head of marketing at Manchester United, his marketing team’s mantra there was ‘being closer’ as it aimed to bring the brand to every one of the iconic club’s 659 million fans worldwide. “A very small percentage will ever have the chance to visit Old Trafford to see their heroes play, so making them feel closer to the club was absolutely at the heart of the marketing thinking,” he reflects. Under his watch, the club’s MUTV reached 61 million households worldwide.
"I’ve always worked in industries that are constantly evolving, innovating and reinventing themselves so my lightbulb moment was learning not to sit and wait for one."