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2014

Keith Moor

CMO

Santander

Keith Moor joined what was then Abbey National in 1995 and was appointed to the CMO position in January 2014. Known for his sharp thinking, Moor has amassed a collection of business and marketing degrees and diplomas, and last year studied leadership at Oxford University. He has a strong social conscience, being a trustee and board member of Santander’s charitable trust and overseeing a programme to support inner London A-level students.

Lightbulb moment: "When I realised it was much easier to influence and change things from the inside of something rather than the outside."