Vision 100


Laura Wade-Gery

Executive director, multichannel

Marks & Spencer

Laura Wade-Gery is highly respected for her forward thinking in the realm of customer experience and multichannel retailing. A seamless customer journey is all brands’ aim and Wade-Gery has plenty of ideas on this. Her most recent project for Marks & Spencer was leading a website overhaul that will be vital to M&S’s future. Wade-Gery made her name with a decade on the front line at Tesco. She is shortlisted forMarketing Week””‘s Senior Marketer of the Year Engage Award.

Biggest challenge: "Creating a seamless customer journey in a world of proliferating platforms and mobile devices."