Vision 100


Lucy Sheehan

Marketing director


Not every marketer gets the chance to ride the wave of a category-creating, paradigm-busting trend but Lucy Sheehan is doing just that. As the internet of things gains traction in consumers’ everyday lives, the ‘quantified self’ trend has been leading the charge. With its growing range of activity trackers and watches and recent move into fashion-led products, Fitbit has fundamentally changed the way people monitor exercise over the past eight years. Aside from creating a whole zeitgeist, she cites her proudest moment as: “Pulling off a successful partnership for Fitbit with Sport Relief 2016 enabling the Fitbit community to raise money for [the charity] simply by taking steps. Engagement and response from Fitbit users was overwhelmingly positive,” she says.

Biggest challenge: “Balancing an exciting and demanding career with my family life.”