Marc Pritchard has worked at P&G for more than 30 years, working his way up through the ranks before taking on his current position as chief brand officer. He is responsible for overseeing more than 300 brands across both premium and everyday sectors and says his biggest challenge is “keeping things simple and easy to understand in an incredibly complex world”. With an overall budget in the billions his previous career as a finance manager proves a useful grounding. Campaigns including Always’ ‘Like A Girl’ and sanitary brand Whisper’s ‘Touch the Pickle’ activity in India have won high acclaim for the business over the past 12 months. Both put purpose beyond simply increasing profit by looking to tackle issues such as gender stereotyping and taboos around menstruation.
Lightbulb moment: “My most important work was about helping others do their