Margaret Jobling joined British Gas in October 2014 and has been tasked with bringing her considerable consumer brand experience to bear on the company’s growing portfolio of sub-brands, including Hive and Dyno-Rod. She began her career as a research scientist and has parlayed these analytical skills into roles at Unilever, Cadbury and most recently Birds Eye. She now leads a team of 50 marketers, working with them to understand how to develop British Gas’s web and social media strategy in an increasingly competitive and consumer product-focused environment.