Vision 100


Margaret Jobling

Director of brand marketing

British Gas

Margaret Jobling joined British Gas in October 2014 and has been tasked with bringing her considerable consumer brand experience to bear on the company’s growing portfolio of sub-brands, including Hive and Dyno-Rod. She began her career as a research scientist and has parlayed these analytical skills into roles at Unilever, Cadbury and most recently Birds Eye. She now leads a team of 50 marketers, working with them to understand how to develop British Gas’s web and social media strategy in an increasingly competitive and consumer product-focused environment.

Biggest challenge: "Staying really close and in touch with what’s going on in the real consumer world and not believing that living in London is it."