Vision 100


Mat Braddy

Founder and strategy director

Rock Pamper Scissors

Ex-CMO of Just Eat, Braddy now spends his time building a new challenger brand at Rock Pamper Scissors, a business that is looking to transform salon appointment booking for the Tinder generation. Having joined Just Eat in 2009 from the Financial Times Braddy’s career history has also seen him work at Toptable and Gameplay. At Just Eat he oversaw rigorous modelling of the proposition and playful campaigns, such as the ‘kidnapping’ of TV chef Anthony Worrall Thompson and fielding an anti-cooking by-election candidate. The brand recently floated on the LSE for over £1.5bn.

Best advice: "Treat all of your big decisions as if they are an experiment – and not lifelong commitments."