Vision 100


Matt Atkinson



Matt Atkinson is now heading up global marketing at Saga. He has long believed in data. Previously CMO at Tesco having been appointed in 2011, he also sat on the board of data subsidiary dunnhumby, which runs Tesco’s Clubcard loyalty scheme. He worked on a £100m project to make Clubcard even more compelling and his challenge to “get Britain to love Tesco again – a great business filled with amazing people”, Atkinson drew on experience from his previous roles at agencies such as Euro RSCG and Saatchi & Saatchi.

Lightbulb moment: "You get what you measure. So make sure measure things that really matter to customers and business results come. When doing this look for outputs that create value, then line everything up to head towards them."