Matthew Barwell joined Britvic as CMO in December after 15 years with drinks giant Diageo, where he was marketing and innovation director for Western Europe when he left. He has been tasked with making sure that Britvic’s business strategy is embedded throughout the soft drinks company. He works on brands including Tango and Pepsi Max and oversees a marketing team of 60 in a company with an annual turnover in excess of £1.7bn.