Vision 100


Nick Collard

Chief commercial officer


Nick Collard is a retail stalwart, beginning his career as a buyer and moving up through the ranks across a number of well-known brands to his current position at DFS. Taking inspiration from each role, one of his most enlightening moments came while working at Alliance Boots following its acquisition by KKR. “Too often large companies want to do it all themselves and take all of the value,” he says. “Actually the bigger growth often comes from working with others in a strong partnership, where all play to their strengths delivering more value overall.”

Best advice: "Be hard on the issues and soft on the people."