Ottokar Rosenberger is very much a digital native in the world of marketing, having worked for three web-only companies in sectors that have been utterly revolutionised by new digital consumer behaviour. Formerly country manager for eHarmony and global sports marketing director at Betfair, he now heads marketing for one of the world’s leading budget online travel agents, whose brands include hostelworld.com and hostels.com. Beginning life as a Procter & Gamble marketer, he is bringing his expertise to a highly competitive market. “My brief is to build a global brand and the best marketing organisation in travel – changing how we operate amid high competitive pressure and a dramatic shift to mobile.”