Vision 100


Philip Almond

Director of marketing and audiences


Philip Almond joined the BBC in 2012 after 17 years at Diageo, where he headed brands including Baileys and Smirnoff. He believes an ability to adapt to change has not only informed the category-shifting work he did previously at Diageo, but will continue to help him at the BBC. “There’s always more to learn. A career is much more about a continual accumulation of experience and insight than a single, lightbulb moment,” he says.

"Helping the BBC move from the broadcast age into a converged digital future and the changing relationship with our audiences that will result. The main challenge is cultural change, not technology."