Piers Drake is incredibly adaptable. He joined Sony as a Japanese-speaking economics graduate, rising to become digital content head at Sony Europe, before joining Samsung. Drake jointly ran a campaign to take Samsung from top 50 to the number one brand on Facebook in Europe. He also launched a crowdsourcing site to design and build a performance car, after he spent two years as head of marketing for Caterham Cars. He is now building a new regional digital team and hub in London and implementing a digital transformation programme for hard disk manufacturer WD.