Cut Richard Ingram and he would probably bleed beer. He started out running pubs as a Whitbread graduate trainee. He then joined InBev UK, where he was responsible for the launch of Beck’s Vier, the most successful new beer for a decade. He says Beck’s Vier was born out of consumer insight. He moved to Miller Brands UK in 2008 to head marketing for Peroni. He is now general manager for global brand propositions and innovation at SABMiller, responsible for the global easy-drinking lager category including new brand creation across 11 brands on four continents.