Having been appointed chair of the Institute of Fundraising in 2014, Richard Taylor is a consummate fundraiser. While overseeing the operations at one of the UK’s leading charities, he continues to create income in a climate where charity fatigue is a real problem. Success, however, can also be a hindrance as people often assume the organisation has limitless resources. He says: “Last year, we launched our research strategy, which aims to double our rate of progress and see three-quarters of patients survive their cancer diagnosis for at least 10 years. To enable this, our fundraising income will need to double.”