Vision 100


Richard Waterworth

Head of marketing EMEA

YouTube at Google

It is only appropriate that YouTube took its marketer from one of the UK’s most popular broadcasters, ITV, in 2011 as it began its journey into becoming a mainstream entertainment platform. With more than 1 billion users worldwide, the platform is making celebrities out of bedroom hobbyists. Waterworth’s role has been to increase the commercial opportunities for brands on the platform as it competes with traditional TV for a share of the budget.

"Arriving at Google and seeing the effect of a culture that empowers people and takes pride in doing things differently."