Vision 100


Rosangela Amadei

Head of marketing

Rosangela Amadei has been cooking up a storm for the Jamie Oliver brand since she joined from Pizza Express in 2012. With a background in both food and home entertainment via 20th Century Fox, she is comfortable with the celebrity razzamatazz surrounding the Oliver brand. She is a social media pioneer, having worked on her first campaign on the platform in 2007. Her compass is that all marketing activities are true to Oliver’s values of: “Better food. Better life.

Biggest challenge: "To stimulate a solid brand advocacy within my audience in a natural, truthful and lasting way."