Vision 100


Sarah Bentley

Chief customer officer

Severn Trent Water

Arriving at Severn Trent Water from Accenture in 2015, Sarah Bentley took over customer care, group technology and business transformation. It is difficult to imagine bigger challenges presented in a single role, however Bentley states juggling family life and children is more of a challenge than reinventing customers’ relationships with a water utility. Having lowered bills, invested an average of just under £1.5m a day in infrastructure during 2015 and improved front line service, her efforts are reaping rewards. “For me, there is no big show or award or accomplishment. I delight in the small moments where I have the chance to make someone’s day a little brighter,” she says.

Best advice: “My parents encouraged me to believe that anything is possible. Barriers and obstacles are both an opportunity and a matter of perspective.”