It is unsurprising that the not-for-profit sector attracts skilled marketers. The opportunity to tell engaging stories that sing out is irresistible for many, including Sarah Lee, who believes that her biggest achievement was moving to the charity sector after beginning her career at Tesco.

A life-long marketer, she has been involved in developing mass market fundraising strategies for Macmillan Cancer Support before making the move to Sense, the charity representing the UK’s deaf-blind community and most recently to children’s charity Barnado’s.

During her career, she has strived to increase legacy giving, which is a central pillar of charity revenue, and supported iconic campaigns such as the cancer charity’s ‘World’s Biggest Coffee Morning’, which raises millions in a single day across the country. Macmillan came second in the 2015 Brand Storytelling report by marketing agency Aesop.