Sarah Manley embraces all that modern marketing and trends have to offer, keeping the Burberry brand fresh and relevant worldwide. Combining the traditional with the new, she has paired faces of the moment such as Cara Delavigne and Romeo Beckham with model royalty such as Kate Moss, while ensuring that new product ranges refresh the brand for a new audience. Burberry’s commitment to customer experience helped the fashion house increase retail sales by 15% over the festive period, while its focus on digital innovation has been credited for continuing brand momentum. It has been live-streaming its catwalk shows since 2010, making the formerly exclusive front row the preserve of anyone with a screen.