It seems only natural an experienced headhunter should be responsible for how the next generation of marketers is formed. Having launched The Marketing Academy five years ago, Sherilyn Shackell has given dozens of budding marketers the stepping stone they need to progress in their careers. Now expanding into Australia, her biggest challenge is to “focus on how best to build on The Marketing Academy’s success and take it global with very limited resources”, which is a sentiment many of her alumni will no doubt come to recognise.