Sue Allchurch has global ambitions for Save the Children. She is leading a digital overhaul of the brand’s communications and platforms to drive a more personal connection with the charity. Her main challenge is to “keep people focused on the main big ideas and not waste time on lots of things that only impact internal or organisational teams”. Her task includes delivering tailored content while making sure the ability to do ‘fly-by’ donations is still there. Allchurch does not shy away from using impactful marketing to get her message across, with the ‘If London were Syria’ campaign being viewed more than 51 million times on YouTube, and an ad featuring a live birth.