Vision 100


Syl Saller

Chief marketing officer


Syl Saller pursues her role at the head of drinks giant Diageo with vigour and determination. Her job is not for the easily daunted. She has found herself travelling the world to chair large-scale corporate meetings. Despite the relentlessness of her business life, Saller insists there is one piece of advice she has always heeded: “Trust that it will all work out, and if it doesn’t, you’ll find another way.” A valuable industry mentor for The Marketing Academy, she is always looking at ways the digital sphere can influence not only her brands but the central position Diageo must play in responsible drinks marketing and consumption.

Lightbulb moment: "Realising that growth begins when you leave your comfort zone."