Vision 100


Terri Westlake

Customer experience director


Westlake joined Asos in 2008 with a wealth of digital marketing experience from publisher Emap. Westlake, who has described herself as a “restless innovator in the service of the customer”, is known for being quick and decisive and infecting others with her enthusiasm. Westlake oversees US marketing and satellite offices in Australia, China, Russia and Europe.

Lightbulb moment: "To trust both the data and the instinct equally."