Vision 100


Tom Fox

Former CEO

Aston Villa FC

Tom Fox had a successful spell as chief commercial officer at Arsenal FC between 2009 and 2014, helping to spearhead the growth of the club’s brand around the world. Fox, who has a sports marketing background and has also worked at Pepsi, left Arsenal to become CEO of Aston Villa – a role he held until 2016.

Biggest challenge: "Staying focused. There are so many distractions we often feel like we're drinking from a fire hose."

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