Zoe Harris is a model of perseverance. In an era where most publishing appears to be fleeing from print to online, she is leading the charge for increased confidence in the printed word with the launch of weekday title, The New Day. The newspaper is designed to target time-poor readers and change overly negative perceptions of the print sector. She encourages others to push the boundaries, stating that one of her biggest challenges is to generate understanding of the modern mass market to those ensconced in the London bubble. She says her proudest career moment was getting her job at Trinity Mirror. “It took me five years from my first approach to the then managing director to getting my job offer,” she says.