Advice on visionary leadership from this year’s Vision 100
Six of this year’s Vision 100 share leadership tips and the advice that has helped them get to where they are today.
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The new era of leadership: the management styles unlocking unique ways of thinking
Mindi ChahalBusinesses have seen unprecedented changes over the past decade, with companies moving away from top-down management structures and introducing visionary new leadership styles.
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How to become a CEO
Steve HemsleyGaining experience across different sectors and disciplines can make you an attractive candidate and a more rounded marketer, however company ‘lifers’ can be just as successful. The key to becoming a CEO is credibility and a broad business understanding.
Marketing Week Awards 2016 – Shortlist announced
Russell ParsonsDrum roll please! Ladies and gentleman, we give you the shortlist for the 2016 Marketing Week Awards. Thanks to all those entered the awards this year – the calibre of entries was fantastic and every one of the brands, agencies and marketers on the list should be proud of their achievements. Congratulations, you represent the best of the marketing industry.
Brands have a duty to defend women’s rights as Roe v Wade is overturned
Tanya JosephRoe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Google CMO: There’s a massive business opportunity in getting D&I right
Russell ParsonsImproving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 challenges brands to authentically represent disabled people with £1m diversity award
Niamh CarrollChannel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Government preps campaign urging brands to slash prices by cutting marketing
Charlotte RogersThe taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.