The specialist marketing agency will be delivering a multimedia campaign spanning national press, TV, cinema and online, which is due to launch next month (July). It will also include in-store activity at London’s National Geographic store. The creative, yet to be revealed, will see the introduction of “exciting new branding” for the destination.
Orchestra has a track record with such campaigns having created them for Journey Latin America and the Azores Tourist Board.
Meanwhile, Black Diamond, The Covent Garden-based marketing agency has won a competitive pitch to continue its work on advertising, PR, travel trade representation and website creation for the California Travel & Tourism Commission (CTTC).
The account is worth $6.3m (£3.8m) annually and work will begin next month (July). Over the last three years there has been a 4.3% rise developed California’s first TV advertising, print, online and outdoor campaign.