Visit Wales chooses Kitcatt Nohr for DM task

Visit Wales has appointed integrated agency Kitcatt Nohr Alexander Shaw to run its direct marketing account.

North Wales, Snowdonia National Park
North Wales, Snowdonia National Park

The pitch was run by marketing director Roger Price and the tourist body’s lead advertising agency Wieden & Kennedy.

The agency won the business following a three-way pitch, against CMW and Rapier,

Kitcatt Nohr has been tasked with developing an on and offline direct marketing strategy for Visit Wales.

The aim is to drive increased revenue and visitor numbers to Wales by encouraging visitors to stay longer and return more often. The key objectives of the brief are to evolve the brand’s direct channel marketing and CRM communications whilst also improving the overall creativity of their direct marketing.

Wales is to host the Ryder Cup golf tournament in September this year and there are plans to make the event one of the focal points for tourism marketing.

Kitcatt Nohr will work closely with Team Visit Wales which includes lead advertising agency, Wieden & Kennedy, media agency Arena BLM and data planning and database management agency, Fuel.

Marc Nohr, Managing Partner at Kitcatt Nohr says: “We’re delighted to be working with Visit Wales. It’s an account with a proud tradition of innovative and fresh creative thinking. We look forward to helping them meet their ambitious marketing goals and drive increased visitor numbers to Wales.”

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