John Brown Citrus Publishing has been appointed by VisitBritain to produce travel guides. VisitBritain is the new organisation formed in April after the merger of the British Tourist Authority and the English Tourism Council. The guides will be titled Invitation to Britain.
The Sunday Mirror claims results from its new online readers panel show that readers of its M Celebs supplement prefer the magazine to paid-for weeklies. The research will be used by the newspaper’s advertising sales team.
GUS, which owns Argos, has sold its home-shopping business, including brands such as Great Universal, Kays and Marshall Ward, to the Barclay brothers, owners of the Littlewoods catalogue. The move triggers a review of the business and throws into doubt the future of GUS’s 200-strong catalogue marketing team, headed by marketing director Clive Briscoe. The […]
Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.