VisitBritain reports that international visitor spending was nine per cent up at &£11.8bn during the period January to November 2004 compared with the same period in 2003, making it almost level with the period for 2000 before the impact of foot and mouth and 9/11.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.