VisitScotland looking for advertising agencies
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
In his piece on Heinz Dinner Doctors (MW June 19), Torin Douglas’s comment that advertiser-funded programming hasn’t grown as fast as many expected is to an extent true (if not in the US), but the cause is perhaps not ITC regulation, but concerns among all parties about programme quality and credibility. However, we are now […]
European Commissioner Anna Diamantopoulou’s campaign to end sexism in advertising could have some serious side-effects, says Sonoo Singh
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.