Viva! founder to head new Spero wing

Katy Turner, founder of women’s radio station Viva! and former sales and marketing director of Golden Rose Communications, has been appointed managing director of a new media promotions company – Creative Media Partnerships.

Turner, who left Golden Rose earlier this year following an illness which prevented her seeing Viva! through to launch, took up her new position this week at CMP, a division of marketing and sponsorship specialist Spero Communications.

CMP will develop media promotions ranging from TV and radio sponsorships to magazine advertorials.

Turner says the company will not be a sales promotions specialist and despite her extensive commercial radio experience, she insists it will not work only in radio. She hopes to develop media promotions with cable and satellite channels, and even ITV as it seeks to develop more innovative promotions.

Spero managing director Ian Spero says CMP will draw on the group’s in-house design, print and research facilities. The launch of CMP is part of an expansion plan, he adds.


…as Independent revamps promotions unit

Marketing Week

The Independent is rationalising its promotions department and bringing in a new manager, following Amanda Platell’s promotion from marketing director to managing director in September. Phil Boden has been recruited from sponsorship consultancy Carnegie Robertson & Black as promotions manager, and will join the paper in the new year. He will report to Platell and […]

Satellite firm calls pitch for global brief

Marketing Week

Global mobile satellite communications company Inmarsat is looking for an agency to handle a 6.4m worldwide campaign. Inmarsat describes itself as an intergovernmental organisation, made up of 79 member countries. Participating companies include BT. It buys satellites, launches them and controls them in orbit, allowing any two parties with the right equipment to communicate with […]

Burton mulls review of Principles advertising

Marketing Week

The Burton Group is believed be reviewing advertising for womens-wear chain Principles. The group, which has posted sales of 1.8bn so far this year, moved its advertising out of house earlier in the year by appointing TBWA to handle its Debenhams account. Mellors Reay & Partners was hired to run the group’s Burton Menswear campaign. […]


    Leave a comment