Vocus white paper: a guide to marketing in 2014

“Digital marketing is dead,” claimed Procter and Gamble’s global brand-building officer Marc Pritchard this September.

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What he meant is that now is the time to work digital tools, technology and trends right into our marketing plans, instead of keeping them separate.

“Try and resist thinking about digital in terms of the tools, the platforms, the QR codes and all of the technology coming next,” Pritchard writes. “We try and see it for what it is, which is a tool for engaging people with fresh, creative campaigns.” …

Click here to download the full white paper.

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