Vodafone and Facebook in text message tie-up

Vodafone UK is today (September 8) launching a pilot service that will enable Facebook users in the UK to send text messages from their profile page to friends. The service will also be extended to include picture messages later this month.

The Vodafone Connect to Friends application will allow any Facebook user based in the UK to send text messages from their profiles at a cost of 10p per text. Vodafone will provide 25 free text credits to get customers started.

Users will then have to buy messaging credits via the online payment system Pay4it.

Pieter Knook, Vodafone Group internet services director, says: “With more than 20 million social network users the UK alone it is the perfect market in which to test a Vodafone service that allows all mobile users to send texts and picture messages via the Facebook experience.”

The service has been created in partnership with the Value Creation Centre, a Vodafone joint innovation initiative with IBM, and the Vodafone Internet Services division at Vodafone UK.

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