Vodafone appoints G2 to handle CRM

Vodafone has appointed G2 to handle UK’s eCRM and CRM marketing across both its consumer and business-to-business categories

The appointment, effective immediately, brings to an end the telecommunication agencies five-year relationship with Partners Andrews Aldridge.

Danielle Crook, Brand Director, Vodafone UK, says: “”G2 showed that they could help us deliver our short term objectives of improving our customer journey whilst providing a credible approach to our longer term strategy, in a cost effective manner.”

Vodafone’s other relationships are unaffected by the appointment.

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