Vodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network. Read the full story here.
Like pieces of a puzzle falling into place, last week’s issue delivered a view on two of the most important building blocks for modern, customer intelligence-driven marketing. The customer experience feature (’Why the customer is the kingmaker’, MW 3 November) set out a powerful argument in favour of investing in and improving every consumer’s interactions […]
Leading brands O2, ITV, Heinz and Three are investing in data initiatives and expertise in an effort to improve return on investment during the tough economic climate.
Marks & Spencer has been named the UK’s top family brand in a study carried out by ad agency Isobel and YouGov.
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.