Vodafone re-signs Beckham
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.