Vodafone re-signs Beckham
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
Vodafone has re-signed England captain David Beckham as the global face of its advertising, despite speculation about his alleged affair with his former personal assistant, Rebecca Loos. The deal runs for another year.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.