Vodafone trials personalised portal home page

Vodafone is trialling personalisation of its portal home page as it looks to allow subscribers from all networks to access cross-platform content.

The portal allows visitors to pick and position RSS feeds which can then be viewed via either a PC or mobile phone.

The service is being promoted aggressively as being compatible with iPhones, in addition to other smartphones, in an attempt to attract subscribers from all networks.

In September 2008 Vodafone outlined its plans to position itself as a leading destination site (nma 4 September 2008) article before announcing related cross-platform commercial plans in November.

Personalisation has become a growing trend with portal owners including the BBC, Yahoo and Virgin Media, all pushing into the area this year.

Recommended

Asos.com to deliver higher than expected profits

Marketing Week

Online fashion retailer Asos.com plans to add own-brand childrenswear in September and the launch of its ‘community’ site Asos Life is imminent, the buoyant brand revealed this morning (April 27). The debt free web retailer outlined its expansion plans as it reported a 104% jump in sales for the year ended 31st March in a […]

Cobra Beer CEO quits in midst of companys sale

Marketing Week

Cobra Beer chief executive, Adrian McKeon, has reportedly stepped down in the midst of a planned sale of the UK drinks company. McKeon joined Cobra in 2007 after having spent two years at Beam Global Spirits & Wine UK as managing director. There is now mounting speculation that the UK arm of the business, owned […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now