The Grey London created spot shows a couple kissing at several stages of their lives. It uses the strapline “Good Things Should Last Forever”.
I recently attended the Market Research Society Annual Conference in London. This is an important event in the marketing calendar and the organisers had assembled some fantastic practitioners and case studies, both agency and client-side.
The FT has unveiled a refreshed version of its mobile web-app in its ongoing bid to diversify the type of advertisers it attracts by broadening its appeal to younger audiences.
Debenhams is launching an ad campaign starring Paralympian amputee Stefanie Reid in the latest of its efforts to show diversity in its advertising.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.