Vodafone UK makes head of mobile advertising role redundant

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant.

Henderson’s UK ad role has been axed with his responsibilities now merged into a global position. Sources close to the situation indicate Vodafone is keen to take advantage of an increasing number of global ad campaigns as well as remain as lean as possible.

Henderson’s responsibilities will now fall to Erik de Kroon, head of marketing for internet discovery at Vodafone Group, who reports into internet services director Pieter Knook.

Henderson joined Vodafone as deputy head of digital from OMD in March 2007. Since joining the operator he has worked on a series of initiatives including developing Yahoo’s role as an exclusive ad sales partner, working closely with industry bodies GSMA, MMA and IAB on industry measurement and standards as well as pushing through a raft of new mobile ad formats.

Vodafone declined to comment.

This story first appeared on newmediaage.co.uk

Recommended

London Zoo launches Animal Adventure campaign

Marketing Week

ZSL London Zoo is launching a four-week poster campaign to push its new attraction for kids. Created by Cravens, the campaign breaks on March 23 on London’s Underground and will be used to promote Animal Adventure, which opens at Easter. Animal Adventure is the new identity for ZSL London Zoo’s “Children’s Zoo”, for which Cravens […]

US online TV in UK launch talks

Marketing Week

US online TV platform Hulu is in talks with broadcasters for a UK launch, according to reports. A report on paidContent UK said the joint venture between NBC Universal and News Corp is in talks with all possible partners. Peter Smith, NBC Universal president, said the plan was “local partners with local content – put […]

Comments

    Leave a comment