Vodafone has warned the England and Wales Cricket Board that it could terminate its &£3m sponsorship deal if England tours Zimbabwe next year. Chairman Lord MacLaurin of Knebworth says that the tour would be damaging for both the Vodafone and England cricket brands.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.