Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress

In the first in our video series exploring the latest technology, Marketing Week looks at why the internet of things and voice-activated devices will be the big trend at Mobile World Congress this year.

Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show.

Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, and explains what’s next for NFC-enabled technology and the future of wearables.