Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.