Volkswagen AG denies changes to marketing strategy
Volkswagen AG has denied suggestions that the main Volkswagen marketing strategy is to be changed and that its models will no longer be pitched at the premium end of each segment they are sold in.
How the aid sector plans to reverse a ‘cataclysmic’ drop in support
Michaela JeffersonThe UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
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