Volkswagen AG denies changes to marketing strategy
Volkswagen AG has denied suggestions that the main Volkswagen marketing strategy is to be changed and that its models will no longer be pitched at the premium end of each segment they are sold in.
How PepsiCo is aligning its marketing teams around retail media
Michaela JeffersonAccording to PepsiCo’s senior director of ecommerce marketing, one of the business’s “biggest challenges” has been bringing retail media to the forefront of a complex marketing organisation.
The best marketing campaigns of 2022: Part 2
Marketing Week ReportersFrom Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
Sainsbury’s to invest £50m in lower prices as discounters gain market share
Niamh CarrollSainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
Marketoonist on tipping culture
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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