Volkswagen AG denies changes to marketing strategy
Volkswagen AG has denied suggestions that the main Volkswagen marketing strategy is to be changed and that its models will no longer be pitched at the premium end of each segment they are sold in.
Virgin Media O2 looks to create ‘halo effect’ with campaign push
Niamh CarrollDespite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Government advice to cut marketing may be ‘deeply damaging’ for UK economy, industry says
Niamh CarrollReacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Brand building is a marathon, not a sprint
Dr Arry TanusondjajaTake the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
Marketing Week to explore definition and communication of effectiveness
Marketing Week ReportersThe Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
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