Volkswagen Commercial Vehicles launches ad campaign
Volkswagen Commercial Vehicles is launching an advertising campaign featuring 19 of the company’s British customers and their vans. The campaign will use outdoor and press advertising.
Marketing Week Top 100 2020: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Morrisons, John Lewis, Next: 5 things that mattered this week and why
Marketing Week ReportersFrom John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
Can casual dining brands survive on supermarket shelves?
Molly FlemingAn increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
‘Funnel juggling’ is the answer to marketing effectiveness
Mark RitsonIt’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.
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